The project: International Executive Search process for Contenur. Recruitment of a Business Developer for the Middle East and Asia
Contenur is a Spanish multinational company specializing in the design, manufacture, and marketing of waste management solutions and street furniture. Founded more than 40 years ago, the company has established itself as the market leader in the Iberian Peninsula and ranks third in Europe. Its growth has been marked by a firm commitment to innovation, a global vision, and a strong customer focus, which has enabled it to establish a presence in more than 40 countries in Europe, Latin America, the Middle East, Asia, and Africa.
With a solid structure and a corporate culture based on sustainability, efficiency, and operational excellence, Contenur is in the midst of international expansion. This commitment to global growth translates into a continuous need to attract qualified talent to help boost its position in new strategic markets.
For years, Psicotec has been a trusted partner of Contenur in the identification and selection of talent, especially in projects related to business development and international expansion. This long-standing relationship allows us to gain in-depth knowledge of its organizational culture, values, and strategic objectives, which facilitates smooth and effective collaboration in each new talent attraction challenge.
The Challenge
Contenur approached Psicotec with the need to hire a Business Developer based in Dubai to lead commercial expansion in the Middle East and Asia. This hire was key to consolidating the company’s presence in a region with great growth opportunities, but also with cultural, linguistic, and market particularities that required a precise search adapted to the local context.
The challenge was not only to find a professional with experience in international business development, but also someone with a high capacity for adaptation, strategic vision, and, above all, a strong alignment with Contenur’s culture and values.
Psicotec’s Approach
Psicotec’s Talent Acquisition and Executive Search department proposed a global direct search strategy (Executive Search), leveraging our membership in ENEX, an international network of firms specializing in Executive Search, present in more than 50 countries. This network, together with our sector knowledge and the close collaborative relationship we have maintained with Contenur for many years, enabled us to define the target profile with great precision.
Our methodology was based on three key pillars:
- In-depth knowledge of the client: Although we already had experience working with Contenur, we began an alignment phase to gain a deeper understanding of its business strategy in the region and to understand the cultural fit and values required for this new hire.
- Identification of the right talent: We activated our network of international contacts, databases specializing in executive profiles, and global employment platforms. We applied inbound recruiting strategies to position the project as an opportunity for professional and personal development. This allowed us to access high-level profiles that are not actively seeking employment.
- Rigorous evaluation: We applied a robust evaluation process, aligned with the ISO 10667 standard for evaluating people in organizational contexts, to ensure the suitability of the profile for the position and the organizational culture. In addition, we maintained fluid contact with the Contenur team throughout the process, facilitating decision-making at each stage.
The entire process was designed with a “boutique” approach: personalized, agile, focused on the individual, and with special care taken to ensure confidentiality and the effective management of time and sensitive information.
Results
Thanks to this global search strategy, Psicotec was able to recruit a professional who met the objectives set.
The obtained results confirm the success of the methodology applied:
- 12-month retention: 97.2% of the recruits made by Psicotec in Executive Search processes remain with the company one year later.
- Customer satisfaction: Contenur continues to rely on Psicotec as a strategic partner in its talent attraction processes.
- Loyalty rate: 95% of our clients return to us, consolidating a relationship based on trust and results.
In addition, the incorporation of this key figure has directly contributed to strengthening Contenur’s commercial presence in key markets such as the Middle East and Asia, thus consolidating its international expansion plan.
Are you looking to integrate executive talent into your organization?
Does your company need to bring in C-level profiles or key executives to drive its growth? Are you exploring international markets and need expert support to identify talent in other countries?
At Psicotec, we help you design the best attraction and selection strategy, with a proven methodology, global coverage, and completely personalized attention. Tell us about your challenge and we will turn it into a success story.
