The fourth industrial revolution, e-industry, industry 4.0… These are different names by which we talk about the technological revolution in which we are immersed and which is transforming, if it has not already done so, the way we live, work and relate to each other. In fact, for years it has been progressively conditioning the needs of the labour market.
The impact of technology and a constantly evolving environment mark new trends in labor relations, forms of collaboration and the professional profiles that companies are looking for.
What are the most valued skills today?
We are used to talking about sectors, but this transformation is perceived above all at the level of areas and today we do not find an economic sector that prominently leads growth. Digitalisation has a direct influence on the creation of new profiles in cross-cutting areas.
In any case, companies are looking for versatile professionals, with analytical and creative skills. In this VUCAH (Volatile, Uncertain, Complex, Ambiguous and now also Hyperconnected) environment seek to incorporate proactive collaborators, who question their contribution to the project in which they work with a spirit of improvement, results-oriented and with a great capacity to adapt to change. In this sense, flexibility and tolerance to frustration are skills that are increasingly in demand. An environment in which changes are continuously experienced requires flexible professionals who are used to constantly adapting. Of course, we cannot fail to mention communication at very different levels (face-to-face, online…).
Companies require talent and professionals who are experts in digital environments. The European Commission estimates that for this year that we have just opened 900,000 digital professionals are already needed in Europe. In our country, 90% of jobs require digital skills.
We are already immersed in a growing demand for profiles that work with Artificial Intelligence (AI), data exploitation and robotization. According to PwC, from 2030, 34% of current jobs could be automated, so new needs and new positions will arise.
What are the most in-demand profiles in 2020?
Today, the most in-demand profiles in the field of IT are Specialists in Cloud Computing, Artificial Intelligence, Digital Marketing, Big Data and Information Security.
Information systems generate a large amount of data and the need to create a space to store it make the Cloud one of the most popular technologies. For this reason, in the field of Telecommunications, Cloud Technology Specialists are one of the profiles that are gaining prominence. Also professionals who are experts in data protection and in the development of new technologies with the aim of increasing the security measures of companies: Cybersecurity Experts.
In the Commercial Area, KAM appear as the profiles most in demand by companies. They must be professionals with the ability to optimize the management of key accounts and strategic accounts. At this point, the figure of the Export Area Manager emerges with renewed strength, with skills for the management from a global point of view of different cultures, different agreements and variety of professionals, all supported by the corresponding software that allows the professional to better manage their work.
In Ecommerce , KAM and Customer Experience Expert are the most demanded profiles.
Digital positions are also gaining more and more space in the Marketing Area. The Digital Marketing Manager is a position that has existed for years in sectors such as Retail, Banking, Consumer, Insurance, Travel and Technology, from where they have been working on the digitalization strategy of companies. In this sense, the Marketing Automation Specialist, an expert in automation platforms, also collaborates for communication and sales campaigns.
Partly as a result of the growth of e-commerce, the need for experienced professionals in the field of logistics is also increasing. Here, we again find profiles of Business Intelligence Experts and Data Engineers. Even Operations Directors, within the positions considered key in the sector, must provide knowledge on the digitalization of the business.
In Banking, Private Banking and Investment Banking, managers are supported by professionals who are experts in data and digitalisation. Data Engineers, Business Intelligence Experts, Customer Experience Specialists and Cybersecurity Experts appear again.
Automation is already a constant in the industry. Engineers who are experts in Robotics, Operational Intelligence and, again, experts in the Cloud, who enable a hyperconnected industry, are the profiles in a situation of growing demand.
The Pharmaceutical Sector is far from being exempt from change: in addition to the change experienced in the content of more traditional positions such as Product Manager and Sales Representative, Medical Science Liaisons, specialists in Market Access and Medical Advisors, have emerged.
This VUCAH situation, which affects all sectors equally, has led to the emergence of a new figure who, from Human Resources, helps the organization to internalize and manage especially changing environments efficiently: the Agile Coach.
There are many new needs that arise in the labour market as a result of digitalisation. Even traditional positions have evolved with the aim of responding to a market that requires increasing agility in customer response, anticipating their needs.
Do you want to evolve ahead of the market? At Psicotec, People Experts, we work to make it possible.