Psicotec and Gestolasa have many things in common, but if there is one thing that stands out, it is the conviction of both organizations in the need to present ourselves to the market in our best clothes.
Back in the 80s, Jan Carlzon created a key concept when it comes to talking about quality and service: Moments of Truth. According to this approach, every contact we have with customers, with potential customers and with the market is a decisive moment as it irremediably influences future purchasing decisions.
How do we face these moments? Do we take into account the discourse, the impression and the impact we cause? Do we know how to arouse interest?
In the face of the widespread attitude of reacting to market demands, both organizations have adopted a totally proactive attitude. We are the ones who know the concerns of our network and who anticipate their needs. This is how we generate value and continue to position ourselves as experts in our fields.
The clearest example of this approach is our most recent events:
Psicotec held its first Experiential Workshop “Innovation in Training | Training in Innovation” in which more than 60 Heads of People, Development and Training of Barcelona were able to experience first-hand some of the most current trends in the field of training and development of Talent. Intra entrepreneurship, Design Thinking, Experiential Training and Theatre Techniques applied to training… are some of the topics that were discussed at the Fàbrica Moritz in Barcelona. On November 7th the workshop will move to Valencia and we will close the 2018 cycle in Madrid on November 28th.
Gestolasa knows that its working breakfasts arouse great interest in technical topics. Along these lines, on October 30, in collaboration with Adirelab, it brought together more than 50 Labor Relations Managers to talk about “New Trends in the Design of Early Retirement and Retirement Plans”. This event, which took place at the NH Collection Eurobuilding hotel in Madrid, achieved a full capacity despite the rain that fell that morning. In addition, the deep interest of the attendees was evident in an extensive round of questions. The next edition will begin to be organized shortly.
An event in itself is nothing more than an excuse to be able to create one more Moment of Truth. Well channelled, as is our case, this event allows us to achieve a double objective: to increase the memory that the market has of us and to present ourselves as specialists in our areas of action. These two pillars are basic for a commercial growth strategy that can be supported not only by cross-selling, but also by promoting smart selling. We know that the people who attend our conference have a clear interest in the topic discussed… it is our opportunity to differentiate ourselves through our knowledge and to build trust. There is nothing more valuable in the field of Human Resources Consulting. But what can we do to achieve it?
Get out… with our best smile.