Once upon a time… We have heard and read this principle of a story on countless occasions and it always has the same purpose: to hook us to a story with which we will probably end up feeling identified.<\/p>\n
Human beings are born with that predisposition to listen to stories (we are addicted to them) and, moreover, we are designed to want to know the ending!<\/p>\n
Currently, thousands of stories circulate around us, with numerous pieces of information impacting us from different channels. This fact has meant that, on many occasions, we do not pay attention to these communications or simply receive them in a transversal way. And it is that there is so much information that reaches us day by day, that for it to hook it has to be presented in a completely different way. Otherwise, we end up ignoring the information, with the consequent frustration that this entails for those who originate and try to send us their story. <\/p>\n
We live in the seven-second era; that is, we have seven seconds to capture the interest of our audiences, impact them and generate empathy. In addition, we must be able to connect with the interlocutor from three different levels: the level of intuition, the emotional and the rational. <\/p>\n
Real or pure fiction for brands competing to capture the interest of their audience?<\/p>\n
Marketers have learned that the hero of their stories should be the person listening, and not their own company, and that it is important to get and encourage the listener to feel identified with the message, to feel the story as their own and, in this way, to meet the company’s objective: to share it and retell it. In short, that they become prescribers. <\/p>\n
An example of a well-told story is this original and avant-garde version of the Cinderella tale, which we want to share with you:<\/p>\n